Our friends Wreck Loose from Pittsburgh are about to go on tour! We played with them on The Green Sundresses Tour at Garfield Artworks in Pittsburgh, they’re an amazing group of musicians and I’m excited to perform with them again when they come to Boston.
Since their announcement I’ve started reflecting back on the Welch & Penn tours, thinking about what went well and what we’ll need to change for our next one. And even though the internet is flooded with generic lists of how Twitter, and other social media sites, can help out indie musicians, I’d thought I’d share a few of my own ideas:
Tweet @ the City or Town you’re traveling to:
Most cities and towns have a handle and a lot of them have specific art councils or tourism handles as well; Tweet at those and present yourself as an activity for people. Twitter can function like old show posters with Tonight Only! written on them. While admittedly this won’t bring a whole town out to see you, it might bring a few more people your way and, more importantly, it establishes a relationship with the community which will make it an easier area to book next time around.
Tweet @ local papers and magazines:
People don’t really check the “Events” sections of newspapers anymore, but if you get retweeted and your show pops up on some one’s news feed, that person might be more inclined to go. Also, making magazines and papers aware of a show could lead to them sending someone your way to do a quick write up or blog.
It’s time to accept that email lists are dead. Sure, they’re a great and efficient way to send downloadable content, but a more progressive approach to keeping listeners informed and engaged is to give them your handle and/or leave a piece of paper where people can write theirs down for you to follow.
Create Your Own Hashtag:
Like I mentioned in my post about Facebook, interaction between bands and their fans is important, it’s what the indie movement is all about. People are sick of distant and disinterested rock stars, performers need to be invested in their audience. Creating a hashtag for your tour is a great way to facilitate a conversation between yourself, your fans, and anyone else who wants to get in on the conversation. At the very least it anthologies your posts, making it easier for people interested in your band’s activity to see where you are, what you’re up to and where you’ll be next, creating a little narrative for them to follow.